Adventure Lives On: Meet the New Platform Repairing the Adventure Travel Ecosystem After REI’s Exit
REI built, then busted an entire adventure travel empire. Now, a new company is stepping in to fill the gap that was left behind. Here's how guides and thrill-seekers alike can participate:
REI’s decision to end its “Experiences” division had a devastating impact on the outdoor industry. If you didn’t know: for decades, you used to be able to walk into an REI, or “Recreation Equipment Incorporated,” and book skill classes or guided excursions. Earlier this year, REI decided to scrap this program, laying o…
