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The REI Adventure Bubble — How the Gear Giant’s “Experiences” Exit Could Upend the Outdoor Industry
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The REI Adventure Bubble — How the Gear Giant’s “Experiences” Exit Could Upend the Outdoor Industry

Employees, instructors, and subcontractors say the move may threaten the entire business ecosystem that grew around the co-op’s now-nixed program.

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Cole Noble
Jan 15, 2025
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The REI Adventure Bubble — How the Gear Giant’s “Experiences” Exit Could Upend the Outdoor Industry
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Introductions / Welcome Back

Some of you are hearing from me today for the first time. For others, it’s been a while. Several months have been spent working on expansion plans for Cole’s Climb, which had long since outgrown its original name (you may notice we’re now called Quandary Magazine.) An off…

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